Business to Consumer Services:
We go the extra mile to get into consumers' soul and heart, fully understand their attitude and behavior, translate consumer language into brand communication strategy.
The fieldwork:
- Qualitative - focus group, ethnography, and in-depth interview
- Quantitative - door to door, center location, internet, phone, and cell phone
The analysis:
- Consumer Trend
- Greenfield opportunity
- Segmentation
- Loyalty and Satisfaction
- Consumer Purchase Process Model
- Brand Health, Brand Equity
- New Concept Evaluation
- Volume Mix Model
- Marketing Effectiveness
