Consumer Trend: We conducted many focus groups, in-depth interviews, and home visits in Shanghai, Beijing, Guangzhou, as well other major cities such as Chengdu, Qingdao, Shenzhen, Dalian, Shenyang, and Wuhan. The insights we generated from these projects are critical marketing strategy guidelines to our clients.
"I feel good, I feel different.” – the young and trendy
“I am stressed. I have a lot of pressures in my life, my parents, my friends…the expectation of becoming a successful man is way too much.” – Chinese young professionals
“The world is coming to us, I want to experience as much as I can, but I also want my own style.” – Optimistic and self-assured
The young and trendy
They look like they are walking down the runway, but they are just ordinary Chinese young consumers. All pictures are random street shots from different cities in China.
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