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China has 25% of the total world luxury goods consumption (US$8.6 billion by Jan, 2010).  Louis Vuitton, Gucci, and Chanel are the three most favorable luxury brands for Chinese consumers.

"We have money, lots of money"

Location: Plaza 66, Shanghai

Three men stopped in front of an LV store, with a handful of Salvatore Ferragamo goods, and were trying to decide if LV has anything expensive. 

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