imipro

imiPro^® provides customized services in the areas of

Consumer Trends Analysis

Consumer Social Media Behavior Analysis (life on facebook, myspace, youtube, twitter, etc.)

Consumer Loyalty and Conversion Analysis

Consumer Purchase Process Analysis

Consumer Satisfaction Index

Consumer Confidence Index

Sales Key Driver Mix Model

Time Series Forecasting Model

Consumer Product Innovation Protocol Design

Business to Business Market Entry Opportunity Assessment

Business to Business Growth Process

Business to Business Customer Service Optimizer

Business to Business Customer Satisfaction Index

Business to Business Innovation Process Design

Business to Business Government Value China^® Mapping

Some Example Approaches:

Return on Market Investment: a moment structure equation model (MSEM)

It is a simple path with well defined key measures based on market behavior. The aggregated market stimulus causes the aggregated market response. Each one of them is measured by several variables:

With this market and consumer driven approach, new product development is a combination of science and the market reality.

Government Marketing Strategy

Government policies have great impact on industry trend. To understand Government Value Chain (GVC®) is critical to B2B clients. We designed the government marketing strategy process, focusing on GVC®, which is customized for different industries:

Markov Process Model: Brand Market Share Forecast

Given initial state of brand preference, and next state usage or intent, we can estimate how brands take their shares in a longer term:

Utilizing the moment structure equation model is to monitor the dynamic market change in the intense “training” of the marketers to the consumers – the marketing investment and its return.

New Product Development Process: a logic thinking process

Our approach of ideation and new product process is a consumer and market driven tool. The optimal subset is laying in set U with finite elements: