A Story Book for Executives

We started in China, focused on tier 1 and tier 2 markets.
We did not stop at Focus Group Discussions.  We did ethnographic and in-depth interview with trend setters. 

Inside core targets homes and the places they hung out with their friends, we observed and identified the key elements for their segments.  Probed chit chats revealed their value, believe, and inspirations...

Natural, Healthy with a Good Taste

A global team was set off to answer the executives' questions:

Will consumers buy our new product?
How do we position our new product?
Which concept is accepted by different market?
......

We included in this research target consumers (in-home, exit, ethnography), retailers, and business partners.

Client launched the new product and achieved global leading position in its category. 

Why Yacht in a Market without "Waters"?

A unique yacht market with different drivers and usage.  That is China and its consumers sailing on emotional waters.

From the dealers, clubs, to owners, we interviewed the decision makers and key influencers, an extremely small and hard-to-reach target​. 

What is DIY in Local Language?

End users, contractors, retailers, formulators, OEMs
......
Anyone on the value chain was included. We listen to each one of them, their unmet needs, their expectations.

The Aerospace Manufacturing Trend

Around the world, we interviewed executives from OEMs, tier suppliers, MROs, leasers, airlines, and government policy makers.

We surveyed marketing people, buyers, GMs, ground crews, and application engineers.

imiPro along with client's cross-functional team and global contractors achieved a mission impossible.  

It Made a Global Headline News

A long term global project by different phases, we helped client to achieved its goal and made it a headline news. 

imiPro® was in the field leading different business units from client's worldwide locations.  Going beyond just research and consulting, imiPro® team embedded in client's cross-functional team went deep in the field to gain the first hand knowledge of different market.








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